Unblocking Lifecycle Marketing with HubSpot <> MyTime Custom Integration for Deka Lash

Overview

Deka Lash, a leading beauty services franchise, was rapidly expanding but lacked the operational backbone to scale lifecycle marketing. Their customer data lived in silos: MyTime managed scheduling, while HubSpot powered marketing. Without integration, data was fragmented, lifecycle stages were unclear, and personalized campaigns were inconsistent across franchise locations. These gaps limited visibility into the customer journey and created missed opportunities to re-engage and retain clients. To continue scaling effectively, Deka Lash needed a unified system that tied customer activity directly to automated marketing and reporting.

Our Approach

MergeYourData designed and delivered a complete Lifecycle Marketing Transformation, combining technical integration with strategic guidance:

• Custom MyTime ↔ HubSpot Integration – Every booking, appointment, and client activity now flows seamlessly into HubSpot, creating a real-time single source of truth.
• Lifecycle Stage Redesign – Defined and restructured stages to accurately reflect the Deka Lash customer journey, aligning corporate and franchise-level marketing.
• Automated Workflows – Built sophisticated automation for onboarding, retention, and reactivation campaigns, ensuring timely communication at every stage without manual effort.
• Strategic Marketing Alignment – Guided Deka Lash’s team in reshaping lifecycle marketing around the new system, enabling consistent execution and reporting across all locations.

The Results

• 46.5% more marketable customers per month inside of HubSpot
• End-to-end customer visibility from booking through retention.
• Automation that scales, reducing manual work while increasing engagement.
• Consistent lifecycle reporting inside HubSpot to measure ROI and inform strategy.
• A growth-ready foundation supporting franchise expansion and long-term retention.